Behaviour

How Low Perceived Value Will Lead To Failure

Submitted by Hamish Chadwick on Wed, 28/10/2009 - 13:59
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Are Contradictions Damaging Your Brand?

Submitted by Hamish Chadwick on Wed, 21/10/2009 - 12:57

A logo used with other brand visuals used in a commercial environment is how you ‘show’ your values.  But, what do you ‘say’ and what are you ‘doing’ to reinforce your difference? 

Most businesses don’t realise it but one of their most powerful branding tools is usually already being utilised through what their team are saying and doing every day.

Have you identified areas where contradictions may occur?

Consider an organisation that values technical superiority

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