Competition

Ten tips for retaining and attracting customers in times of turmoil

Submitted by Hamish Chadwick on Thu, 08/09/2011 - 16:37
  1. Be seen to be improving and moving: No one wants to work with stagnating companies. Even a small change to your marketing can reinvigorate market interest or stabilise your position. Perception is reality, so learn to control it before it controls you.
     
  2. Improve your value proposition: 90% of the time the problem is not what you sell, it's how you sell it.
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The Google Myth

Submitted by Hamish Chadwick on Tue, 29/06/2010 - 13:25

Google will not save your business.  More precisely, pay-per-click advertising won’t save your business if your website is not geared to solve customer problems or put them into your sales process.

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