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Legal

Don't Let Cybersquatting Ruin Your Day

We all know that domain names are prized pieces of digital real estate. And we're all aware that most dot com domain names are taken, either legitimately or poached by cybersqautters who hope to sell the domain for a profit.

A recent statement from WIPO (World Intellectual Property Organisation) highlights the ongoing problem:

In 2010, trademark holders filed 2,696 cybersquatting cases covering 4,370 domain names with the WIPO Arbitration and Mediation Center.

Exporting Your Brand: A few pertinent tips

I was interviewed by Adeline Teoh from Dynamic Export Magazine for a story they’re running on international branding.

I was asked to comment on the headings below.  The article will be published in February 2011, however my points are below.

Will Your Website Land You in Court?

Whilst the Web is a cost-effective way of reaching your audience, it also exposes you to significant potential liability, which increases with the need to create and edit content quickly and on an ongoing basis.  Your exposure is not just limited to customers and suppliers.