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Niche Markets

Foxtel vs South Australia

Submitted by Hamish Chadwick on Mon, 28/02/2011 - 13:35

What appeared to be some clever marketing popped up on screen during the ads on the LifeStyle channel yesterday.

"Receive a free book on South Australia - press your red button now" appeared during an ad for the festival state.

I was then prompted to enter my email address.

I lost interest at HAM........ (well to be honest I got frustrated at having to use the Foxtel remote keypad to enter in the required 26 characters).

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