Re-branding

A Way With Words

Submitted by Hamish Chadwick on Sat, 18/06/2011 - 12:33

The ingredients of a formidable tagline:

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Device of Distraction (TCCS #3)

Submitted by Hamish Chadwick on Thu, 31/03/2011 - 10:28

The Competitive Challenge Series (TCCS)

Vol. 1 #3

Each article in this series will help you understand, identify and improve every facet of your branding and messaging that impacts your sales and growth. As always my objective is to deliver strategy and ideas to propel you beyond competitive challenges.

Hamish Chadwick.

This weeks challenge...

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Aligning Design and Business Strategy

Submitted by Hamish Chadwick on Fri, 23/10/2009 - 06:20

A friend of mine was a graphic designer for a new company (Machinery Ltd.) and sought my advice.

The brief he was given was this, he was handed the marketing material and stationery of another company (Consulting Ltd.) and asked to copy its identity.

He had concerns about copyright, and I explained the specific identity problems the company would encounter by copying an identity. This article highlights the complications companies face by trivializing their identity in this way.

This is a real case; the names of both companies remain anonymous.

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