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Risk Management

''Touching lives, Improving People'' Has P&G missed the mark?

Submitted by Hamish Chadwick on Thu, 24/11/2011 - 10:02

Global mega manufacturer Proctor and Gamble (P&G) has decided to puff its chest out in an effort to boost brand awareness of its product range by putting its name in the spotlight. The accompanying tagline “Touching lives, improving people” has been selected as part of the Australian debut.

In technical terms P&G are moving from a 'branded strategy' to an 'endorsed' model.

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Don't Limit Yourself

Submitted by Hamish Chadwick on Thu, 17/11/2011 - 12:50

There's a tendency to stick to conventions with branding and marketing. These limitations are mostly self imposed on what each of us perceives to be 'professional' or 'appropriate'.

There are no rules!

The only guideline you should follow is to ensure your messaging, campaign, or brand resonates with your target audience. Aside from that you can leave tradition at the door.

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If There's No Argument, You're High Risk (TCCS #1)

Submitted by Hamish Chadwick on Mon, 28/02/2011 - 18:47

The Competitive Challenge Series (TCCS)
Vol. 1 #1

Each article in this series will help you understand, identify and improve every facet of your branding and messaging that impacts your sales and growth. As always my objective is to deliver strategy and ideas to propel you beyond competitive challenges.

Hamish Chadwick.

This weeks challenge......

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Will Your Website Land You in Court?

Submitted by Hamish Chadwick on Mon, 27/07/2009 - 12:53

Whilst the Web is a cost-effective way of reaching your audience, it also exposes you to significant potential liability, which increases with the need to create and edit content quickly and on an ongoing basis.  Your exposure is not just limited to customers and suppliers.

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