Don't Limit Yourself

There's a tendency to stick to conventions with branding and marketing. These limitations are mostly self imposed on what each of us perceives to be 'professional' or 'appropriate'.

There are no rules!

The only guideline you should follow is to ensure your messaging, campaign, or brand resonates with your target audience. Aside from that you can leave tradition at the door.

We all lean on the side of caution at times when developing ideas, but you have to pull yourself up on occasion and ask whether being 'safe' is really going to get you on the radar?

Sometimes you simply need to keep your foot off the brake and firmly push the accelerator.

Here's a recent client project that illustrates what can be done:

http://youtu.be/A4U_rals8jI

Remember, it's not what you sell, it's how you sell it.
 

© Hamish Chadwick 2011. All Rights Reserved.
hamish@imagesubstation.com