Wilson Lawyers

Wilson Lawyers
Wilson Lawyers
Wilson Lawyers

Their process helped both myself and my staff identify and understand the business’s image. We were able to appreciate why our clients liked our services (and what they disliked) and gain an insight into their expectations of the business for the future. That prompted us to not only adopt an image and presentation style that our clients were looking for, but encouraged us to develop a culture and working atmosphere that our clients identify with and that we take pride in.
- Bill Wilson, Partner, Wilson Lawyers

For Wilson Lawyers we worked with the partners to align the brand with their growth strategy. From focus groups with staff and interviews with select clients we were able to determine the approach for their communications. The new brand provided a confidence boost as well as allowing the firm to successfully pitch for large commercial matters.